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It’s the prototype for all future news coverage— one or two dominant news networks pushing sensational fairy-tale versions of reality in a race for ad revenue, competing with a few scattered hacks on the internet covering the much less important parallel “real story,” i.e. the truth. In order for the networks to push their version most effectively, they have to genuinely believe that what they’re spinning is real. Which is why you see them starting to mistake fake drama for real drama from time to time — they’re beginning to drown in their own bullshit.
Watch and see if that doesn’t become the template for presidential campaign coverage in 2012. See if those reality-show zoom-ins don’t start to creep into interviews with candidates. This is the beginning of our big Lost in Space journey together, where news and reality-show programming fuse completely and we all end up complete morons, voting strippers and X-games athletes into the White House. I’m psyched. Are you?
The Five Funniest Things About the “LeBron James: Global Superdouche” Broadcast — RollingStone.com (via ronmarks)